What is audio branding?

An opportunity for your business to make a good first impression, every single time.

Regardless of whether your business works from a single handset or a fully loaded, multi-extension cloud-based phone system, you can easily make it work harder for you. Turn waiting time into a marketing opportunity, provide key information or make sure that your caller’s speak to the right people, first time.

Cloud technology continues to make business communication more efficient; quicker, easier and more secure. When it comes to telephony, it delivers all of this and more. It provides creative opportunity to fine tune your caller experience, not just increasing efficiency, but creating engagement with your customers.

Audio branding gives you the opportunity to give the right first impression, every time, making it easier to provide customer satisfaction and to build brand reputation.

Read more to find out how:

First contact

Optimise customer contact with a bespoke welcome message or auto-attendant. Deliver key business or product information clearly or ensure that a customer can speak to the right person, first time, with an Auto-Attendant that gives callers a set options menu.

Bespoke audio branding subtly reinforces your brand and its values.

First contact

Optimise customer contact with a bespoke welcome message or auto-attendant. Deliver key business or product information clearly or ensure that a customer can speak to the right person, first time, with an Auto-Attendant that gives callers a set options menu.

Bespoke audio branding subtly reinforces your brand and its values.

First contact

Optimise customer contact with a bespoke welcome message or auto-attendant. Deliver key business or product information clearly or ensure that a customer can speak to the right person, first time, with an Auto-Attendant that gives callers a set options menu.

Bespoke audio branding subtly reinforces your brand and its values.

Creative engagement

Audio branding can pull callers in and encourage them to act, without risk of competition.

If brand consistency is your goal, audio branding provides you with a perfect opportunity to showcase exactly what your brand is about with a mission statement or powerful strapline the listener will remember. It can also provide an opportunity to bolster campaigns with a more topical, specific message letting people know about an available incentive or offer.

Regardless of what your goal is, ingenious copy through audio branding can maintain consistency and capture the caller’s imagination, helping to create the ultimate first impression.

Creative engagement

Audio branding can pull callers in and encourage them to act, without risk of competition.

If brand consistency is your goal, audio branding provides you with a perfect opportunity to showcase exactly what your brand is about with a mission statement or powerful strapline the listener will remember. It can also provide an opportunity to bolster campaigns with a more topical, specific message letting people know about an available incentive or offer.

Regardless of what your goal is, ingenious copy through audio branding can maintain consistency and capture the caller’s imagination, helping to create the ultimate first impression.

Creative engagement

Audio branding can pull callers in and encourage them to act, without risk of competition.

If brand consistency is your goal, audio branding provides you with a perfect opportunity to showcase exactly what your brand is about with a mission statement or powerful strapline the listener will remember. It can also provide an opportunity to bolster campaigns with a more topical, specific message letting people know about an available incentive or offer.

Regardless of what your goal is, ingenious copy through audio branding can maintain consistency and capture the caller’s imagination, helping to create the ultimate first impression.

Sonic assertion

Creative copy is key to starting the caller’s journey off on the right foot, whether you’re conveying essential information or building a brand.  But it’s not the only audio branding tool at your disposal when it comes to asserting your identity and engaging callers. One component that’s often overlooked is a sonic logo. 

​At its most basic, a sonic logo is a series of notes or a short melodic sequence that represents a brand in the same way your visual logo does. Think of the McDonald’s’ whistle and the familiar sound you’re greeted with when your start up Netflix. These sounds work similarly to an initial brand statement, they instantly assert your identity, are highly memorable, and in time will become synonymous with your brand. 

Sonic assertion

Creative copy is key to starting the caller’s journey off on the right foot, whether you’re conveying essential information or building a brand.  But it’s not the only audio branding tool at your disposal when it comes to asserting your identity and engaging callers. One component that’s often overlooked is a sonic logo. 

​At its most basic, a sonic logo is a series of notes or a short melodic sequence that represents a brand in the same way your visual logo does. Think of the McDonald’s’ whistle and the familiar sound you’re greeted with when your start up Netflix. These sounds work similarly to an initial brand statement, they instantly assert your identity, are highly memorable, and in time will become synonymous with your brand. 

Sonic assertion

Creative copy is key to starting the caller’s journey off on the right foot, whether you’re conveying essential information or building a brand.  But it’s not the only audio branding tool at your disposal when it comes to asserting your identity and engaging callers. One component that’s often overlooked is a sonic logo. 

​At its most basic, a sonic logo is a series of notes or a short melodic sequence that represents a brand in the same way your visual logo does. Think of the McDonald’s’ whistle and the familiar sound you’re greeted with when your start up Netflix. These sounds work similarly to an initial brand statement, they instantly assert your identity, are highly memorable, and in time will become synonymous with your brand. 

An unmissable opportunity

Greeting content is something every caller to your business will hear, regardless of how their call is directed. So, overlooking this potential to connect with your audience and assert a positive brand identity with audio branding is a significant missed opportunity.

Businesses only get one chance to make a first impression with their caller and creating audio content will maximise this impact in the right way.

An unmissable opportunity

Greeting content is something every caller to your business will hear, regardless of how their call is directed. So, overlooking this potential to connect with your audience and assert a positive brand identity with audio branding is a significant missed opportunity.

Businesses only get one chance to make a first impression with their caller and creating audio content will maximise this impact in the right way.

An unmissable opportunity

Greeting content is something every caller to your business will hear, regardless of how their call is directed. So, overlooking this potential to connect with your audience and assert a positive brand identity with audio branding is a significant missed opportunity.

Businesses only get one chance to make a first impression with their caller and creating audio content will maximise this impact in the right way.

Book a free audio branding demo.

Let our world class team show you how we can enhance your professional image, improve caller experience and create valuable cross-selling opportunities.

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